The Rise of Generative AI in Business: A Look at ROI and High-Payoff Applications

Business leaders are increasingly turning to generative AI (GenAI) as a strategic investment, with a recent survey by KPMG indicating that 97 percent of leaders in U.S. companies with at least $1 billion in revenue plan to invest in GenAI over the next year. These investments, often totaling $100 million or more, reflect a growing…