Commonwealth Bank of Australia Explores Generative AI for Creating ‘Synthetic Customers’
The Commonwealth Bank of Australia (CBA) is delving into the cutting-edge world of generative artificial intelligence (GenAI) to develop “synthetic customers” capable of emulating human behavior. These synthetic agents, powered by GenAI chatbots, aim to assist in testing the response to new products and services. CBA’s Chief Decision Scientist, Dan Jermyn, discussed this innovative approach…