Balmain Embraces AI and Gaming Tech for Virtual Fit Solution
French luxury fashion house Balmain is teaming up with virtual fit solution provider BODS to offer customers a unique and personalized shopping experience. This collaboration leverages cutting-edge technology to create 3D avatars and provide precise digital representations of Balmain’s iconic fashion items. Beyond the entertainment factor, BODS’ fitmap software employs artificial intelligence (AI) and Unreal…