Binance to make crypto smell good with new fragrance for Women’s Day
Binance’s latest inclusion campaign encouraging women’s participation in the crypto industry is fronted by a new luxury fragrance called CRYPTO and incentives to participate in crypto courses.
The blockchain ecosystem and popular cryptocurrency exchange Binance revealed its latest move to encourage more women to participate in the industry by blending high-end goods with finance through its luxury fragrance CRYPTO.
On March 6, Binance’s female marketing leaders announced their attempts to broaden the company’s inclusivity efforts, focusing on attracting the attention of women with a marketing campaign starring the luxury scent in time for International Women’s Day on March 8.
The CRYPTO fragrance was initially part of a series of luxury advertisements for the company’s inclusivity campaign, “Crypto is Yours.” Binance said the strategy draws “inspiration from the conventions of beauty advertising” while challenging the “norm” of the crypto space.
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