Coinbase latest ad argues blockchain could make pennies ‘useful’ again

A new one-minute spot from Coinbase features an animated former U.S. President Abraham Lincoln on a penny pleading to be converted into digital form.

Moving the United States dollar to a “well-designed blockchain” could make billions of “clunky” pennies in the country useful again, according to a new ad campaign from crypto exchange Coinbase.

The campaign came as part of National Lost Penny Day on Feb. 12, an annual day celebrating the creation of the penny and encouraging Americans to find lost pennies around the home — the tradition beginning in 1995.

However, Coinbase has seemingly used the opportunity to argue that stablecoins can help “move money forward” and save people and small businesses from the cost of legacy fiat systems. 

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