OKX doubles down on McLaren deal as F1 continues to attract crypto firms
OKX’s branding will prominently feature on McLaren’s race cars in 2024 as it expands its partnership with the Formula 1 team.
Cryptocurrency exchange OKX has expanded its partnership with the McLaren Racing Formula 1 team, securing high-profile branding space on its race cars for the 2024 F1 season.
OKX’s logo will feature on the side pods of McLaren’s F1 car livery for all 20 races of the upcoming season. The vehicle’s primary 2024 livery takes inspiration from the OKX-McLaren “Stealth Mode” design from the Singapore and Japan Grand Prix races in 2023.
OKX chief marketing officer Haider Rafique told Cointelegraph that expanding its sponsorship deal with McLaren was a natural next step given the increased brand awareness it has garnered through the partnership. Sidepods are also considered the most visible spot on F1 race cars, making them prime advertising space for team partners.
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