Maker’s ‘Endgame’ readies launch, aims for 100B DAI to take on Tether
The DeFi lending pioneer is poised to launch Phase 1 of its “Endgame” plan, which begins with rebranding, new tokens and scaling its Dai stablecoin.
Decentralized finance protocol MakerDAO is preparing for the launch of its highly anticipated “Endgame” transformation that will focus the platform “toward scalable resilience and sustainable user growth,” according to co-founder Rune Christensen.
On March 12 X and MakerDAO forum posts, Christensen proclaimed it was “launch season” for the DeFi lending protocol’s five-phase plan — with the mid-2024 slated Phase 1 involving hiring an external marketing firm to rebrand the entire operation into something less complicated and more fun.
The ultimate goal of the Endgame is to scale the protocol’s decentralized stablecoin Dai (DAI) from its current $4.5 billion market capitalization to “100 billion and beyond,” on par with rival Tether (USDT).
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