Metaverse experiences with major brands, artists and DJs drive The Sandbox's resurgence
Big brands like Gucci, Adidas and Lacoste continue to explore and create virtual experiences in The Sandbox’s metaverse throughout the bear market.
Significant partnerships with luxury brands and entertainment figures and a focus on developing new experiences and events helped The Sandbox endure a prolonged cryptocurrency bear market.
Co-founder Sébastien Borget and CEO Arthur Madrid spoke exclusively to Cointelegraph at NFT Paris about renewed interest in the metaverse platform's native token, new partnerships with the likes of Gucci and Lacoste and its long-term goals to remain the home of virtual experiences in the Web3 space.
“People enjoy saying the metaverse is dead, but it's definitely not for us. For Facebook, it’s not. If you listen to Tim Sweeney at Epic, he is also extremely bullish on the metaverse. Having a metaverse with crypto, with NFTs and avatars, it's still very meaningful,” Madrid explains.
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