Slerf’s memecoin launch: ‘Mindless’ screw-up or marketing stunt?
The developer behind the Slerf memecoin claims the snafu was due to a “mindless misclick,” but skeptics suggest the drama may have been a very daring marketing stunt.
A $10 million snafu involving the Solana-based Slerf (SLERF) memecoin may have actually been a sophisticated marketing stunt — at least, according to some onlookers of the debacle that unfolded on Monday.
On March 18, the developer of the Slerf project drew widespread attention after claiming to have accidentally burned a pre-sale allocation of 53,000 Solana (SOL) tokens intended to be airdropped to early investors.
The Slerf developer posted “oh fuck” on X upon realizing his mistake, before following up with an explanation and “I am so fucking sorry” in a post 10 minutes later. Slerf's posts then went from apologetic to awe as volumes of the token spiked over $2 billion in trading volume in the hours after.
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