Paris Hilton’s metaverse generates $60m in media adverts

Boom, just like that, media dynamo Paris Hilton has set the digital world on fire again, but this time, she’s cashing in big time without the usual billboard or TV spot. Hilton’s recent venture into Roblox with her “Slivingland” experience has pulled in a staggering equivalent of $60 million in traditional ad bucks. That’s right,…

Read full story at Cryptopolitan >