Sportswear Giants Lead the Charge as Top Fashion Brands Embrace NFTs

A new study has confirmed that traditional fashion powerhouses like Adidas and Nike lead the waves in the NFT landscape. According to research from CoinGecko, sportswear brands are emerging as frontrunners in adopting fashion NFTs, with Adidas securing the top spot. Adidas launched its inaugural fashion NFT collection, “Into the Metaverse,” in late 2021, followed...