Starbucks says its NFT rewards program must come to an end
Starbucks' decision to end its NFT rewards program is in line with similar moves by other major companies in the last year.
Multinational coffee chain Starbucks has announced it is ending its program that lets customers earn and buy digital collectible stamps in the form of non-fungible tokens (NFTs) to make room for new initiatives.
According to a recent statement, Starbucks’ "Odyssey Beta program" will conclude on March 31. The program allowed users to engage in coffee-themed games and challenges in return for digital stamps that could be used to access new benefits and interactive experiences.
Additionally, the marketplace where users traded their digital stamps, as well as the community discord server, will shut down.
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