AdEx Set to Launch Web3 Advertising Solution Based on ZK Technology
Web3 advertising platform AdEx has announced the development of a privacy-preserving ad-targeting engine based on zero-knowledge technology. AdEx will now introduce “ZK targeting” into its platform once it launches in 2024. The incorporation of zero-knowledge technologies into Web3 advertising represents a seismic shift from the intrusive nature of Web2 models. User privacy issues with digital…