TON continues to attract Web3 firms as Telegram Ad Platform goes live

Mirana Ventures invests $8 million into The Open Network ecosystem as Bybit looks to tap into Telegram’s recently launched advertising platform.

The TON blockchain, which powers Telegram’s new advertising platform, continues to attract significant investment from Web3 players looking to tap into its 800 million monthly active user base.

Mirana Ventures is the latest firm to invest in the TON ecosystem after acquiring $8 million of the network's native Toncoin token. The investment is set to be used in ongoing product developments involving the TON Foundation, Bybit and Ethereum layer 2 Mantle Network.

The Telegram Ad Platform, built on the TON blockchain, officially went live in March 2024. The platform allows Telegram channel owners worldwide to receive financial rewards, exclusively selling advertising and sharing revenue with channel owners in Toncoin.

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